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SEO case study · A multi-location service business

2.39 million impressions and 13,500 clicks in a year

A multi-location service business grew from a quiet site to 2.39 million impressions and 13,500 clicks in twelve months, by fixing the structure first and adding content second.

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2.39M

search impressions in 12 months

Trusted by businesses around the world

Legal & Professional · Australia · 12 months

2.39M
impressions in 12 months
13.5K
clicks from organic search
↑ steady
average position through the year

The Situation: A Site Competing With Itself

The site had years of accumulated work on it and very little to show for it. Pages had been added one at a time, several of them competing for the same searches, and the internal linking pointed everywhere and nowhere. Traffic was flat because the site was working against itself.

What I Did: Fixed The Structure Before Adding Content

Before writing a single new page, I resolved the conflicts. Pages chasing the same search were merged or retargeted so each one had a clear job. The internal linking was rebuilt so authority flowed to the pages that actually earned enquiries, and the technical faults holding back indexing were cleared.

Only then did new content go in, written to the gaps the audit exposed rather than to a content calendar, with its internal links planned from the first draft.

The Result: 2.39M Impressions And 13.5K Clicks In A Year

Over twelve months the site climbed to 2.39 million impressions and 13,500 clicks, with average position improving steadily across the year. The growth came from the same pages the business already had. They had simply been competing with each other instead of working together.

Search Console showing 2.39M impressions and 13.5K clicks over 12 months
Twelve months in Search Console. 13.5K clicks, 2.39M impressions.

Real client data. Identifying details are cropped out.

More Results Like This

Other client accounts, straight from Google Search Console. Hover to pause and read any of them.

  • Search Console: 34K clicks and 3.13M impressions over 12 months
    34K clicks 3.13M impressions in 12 months
  • Search Console: 8.09K clicks and 446K impressions over 12 months
    8.09K clicks 446K impressions in 12 months
  • Search Console: 7.82K clicks and 2.82M impressions over 12 months
    7.82K clicks 2.82M impressions in 12 months
  • Search Console: 6.58K clicks and 2.18M impressions over 16 months
    6.58K clicks 2.18M impressions in 16 months
  • Search Console: 6.32K clicks and 1.24M impressions over 16 months
    6.32K clicks 1.24M impressions in 16 months
  • Search Console: 5.17K clicks and 1.02M impressions over 12 months
    5.17K clicks 1.02M impressions in 12 months
  • Search Console: 4.89K clicks and 929K impressions over 6 months
    4.89K clicks 929K impressions in 6 months
  • Search Console: 3.87K clicks and 2.44M impressions over 12 months
    3.87K clicks 2.44M impressions in 12 months
  • Search Console: 3.3K clicks and 751K impressions over 12 months
    3.3K clicks 751K impressions in 12 months
  • Search Console: 3.21K clicks and 1.87M impressions over 12 months
    3.21K clicks 1.87M impressions in 12 months
  • Search Console: 2.88K clicks and 1.63M impressions over 12 months
    2.88K clicks 1.63M impressions in 12 months

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

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  • Where your site is losing people, page by page
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Written and sent by Raff Villaruz. Not a template, not a junior.

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