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SEO case study · An Australian electrical contractor

125,000 AI-search impressions for an electrical contractor

An electrical contractor who barely registered in AI answers became one of the most-cited local sources, with 125,000 impressions inside Google's AI features in a single quarter.

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125K

AI-search impressions in 3 months

Trusted by businesses around the world

Electrical & Plumbing · Australia · 3 months

125K
impressions in Google AI features
3 mo
to reach that from a standing start
Top cited
local source in its category

The Situation: Missing From AI Answers

The client ranked reasonably in ordinary search but was invisible where a growing share of their customers had started to look: the AI answers sitting above the classic blue links. When someone asked an assistant for an electrician or for help with a specific fault, a competitor got named. They did not.

The site was not broken. It simply gave a machine nothing clean to quote. Business details were inconsistent across the web, the structured data contradicted itself, and the content was written in long unbroken paragraphs that no system could lift a clear sentence out of.

What I Did: Structured Data, Entity Clarity And Extractable Content

I rebuilt the technical foundation first, so there was one unambiguous business entity instead of three competing ones, and so every service and location was described in structured data a machine could trust.

Then I restructured the content around the questions people actually ask, with direct answers near the top of each page and defined terms a model could extract and attribute. Nothing was invented or padded. The same information was simply made quotable.

The Result: 125,000 AI-Search Impressions In Three Months

Within three months the site was pulling 125,000 impressions inside Google’s AI features, from a standing start. More importantly, it was being named as a source in the answers customers were reading before they ever reached a search results page.

This is the work most competitors have not touched yet, which is exactly why it moved so quickly.

Google Search Console showing 125,000 generative AI impressions
Generative AI impressions over the quarter, straight from Search Console.

Real client data. Identifying details are cropped out.

More Results Like This

Other client accounts, straight from Google Search Console. Hover to pause and read any of them.

  • Search Console generative AI features: 53.4K impressions over 3 months
    53.4K AI-search impressions in 3 months
  • Search Console generative AI features: 29.7K impressions over 3 months
    29.7K AI-search impressions in 3 months

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

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