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Search · SEO consultant

Website Design and Build

Most small business websites are built by someone who was never told which pages had to rank or what a visitor was meant to do next. I build the whole thing with both in mind.

A website wireframe sketched in a notebook beside a phone

Trusted by businesses around the world

SupplyCaddyZenChange MarketingEstenda SolutionsSaltiel Law GroupFarber Law360 Immigration Law GroupPause Pain & WellnessEye Hope ClinicDoral NeurologicalEndeavour EngineeringCustom Plumbing of ArizonaBoston Budget PlumbingGorbals Tyre CentreThe Tyre GuycrdonePlumbElec Marketing

What Website Design Changes For You

  • A site that loads fast and reads clearly on a phone
  • Pages structured so search engines and visitors both know what each one is for
  • A clear path from landing on the site to making contact

A Website Is Not A Brochure

Most small business websites are built by someone who was never told which pages had to rank or what a visitor was meant to do next. They look fine and do very little. I build sites with both in mind: every page has a search it is meant to win and an action it is meant to drive.

What My Website Design Service Includes

  • Site structure planned around search: which service and location pages you need, and how they link together.
  • Design that is clean, fast and consistent with your brand.
  • Copy written for search and for enquiries, with copywriting and SEO content built in.
  • Technical SEO from day one: fast load times, clean code, correct structured data, sitemaps and redirects from your old site.
  • Lead capture: clear calls to action, forms that work and tracking, so you know where enquiries come from.

Built To Rank From Launch

A redesign is the most common time for a site to lose its rankings, usually because old pages are deleted without redirects. Every rebuild I do maps old URLs to new ones and carries the search signals across.

Fast, Modern Builds

I build on modern, lightweight platforms such as Astro, or on WordPress when you want to edit the site yourself in a familiar way. Either way the site is fast, secure and does not depend on a stack of plugins.

What You Are Left With

A site you own outright, hosted where you choose and documented so anyone can maintain it. No page builder subscription you cannot leave, and no agency you have to go back to for every small change.

Who It Is For

Small businesses whose current site looks dated, loads slowly or simply does not bring in enquiries, from trades and clinics to law firms.

How My Website Design Process Works

  1. 01

    Plan

    What the site needs to do, which pages have to rank, and what a visitor should do next.

  2. 02

    Design

    A clean layout built around those answers, not a template filled in afterwards.

  3. 03

    Build

    Fast, accessible pages with the search foundations already in place.

  4. 04

    Launch

    Live on fast hosting, with everything documented so it stays yours.

A hand holding a tablet with a report chart, a meeting behind it

Website Design From One Specialist

I plan and do the website design work myself, alongside you and your team, for small businesses across the world. No account manager in the middle, and every change documented so it stays yours.

Talk to me about website design

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

Website Design FAQ

Website Design Questions, Answered

Not covered here? Ask me directly .

How much does a small business website cost?

It depends on the number of pages and what the site has to do. I quote a fixed price after the free audit, so you know the full cost before any work starts.

Do you build websites on WordPress?

Yes, when it suits you. I also build on Astro, which is faster and needs far less maintenance. I recommend whichever fits how you want to run the site.

Can you redesign my website without losing rankings?

Yes. I map every old URL to its new page, keep the content that ranks and carry the search signals across. Losing rankings in a redesign is avoidable.

Will I be able to edit the website myself?

Yes. You get a simple way to update text, photos and pages, plus documentation.

Is SEO included in the website build?

The technical and on-page foundations are, including site structure, speed, schema, titles and redirects. Ongoing SEO, such as content and local SEO, is separate.

Three people leaning over a desk of laptops and charts

SEO, content and web design, handled by one specialist

Why small businesses hire me

An SEO Consultant, Not An Agency Production Line

Free SEO audit, no call required

Get A Free SEO Audit Of Your Website

Send me your website and one line about what is bothering you. I review it myself and write back with what I would fix first. Hiring me afterwards is up to you.

What the audit covers

  • Where your site is losing people, page by page
  • The pages competing with each other, and which should win
  • Technical faults costing you visibility right now
  • What I would do first, and what I would leave alone

Written and sent by Raff Villaruz. Not a template, not a junior.

Request your free audit

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