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AI Search Optimisation Services

A growing share of searches now end in an answer rather than a list of links. If that answer never names you, the ranking underneath it matters less every quarter.

An AI chat assistant open on a laptop

Trusted by businesses around the world

SupplyCaddyZenChange MarketingEstenda SolutionsSaltiel Law GroupFarber Law360 Immigration Law GroupPause Pain & WellnessEye Hope ClinicDoral NeurologicalEndeavour EngineeringCustom Plumbing of ArizonaBoston Budget PlumbingGorbals Tyre CentreThe Tyre GuycrdonePlumbElec Marketing

What AI Optimisation Changes For You

  • Your business cited by name in AI-generated answers about your sector
  • Content structured so it can be extracted, quoted and attributed
  • Entity information consistent enough that models resolve you correctly

AI Optimisation Results From Real Clients

Search Console generative AI impressions over three months
Search Console generative AI impressions over three months
AI feature impressions climbing for a second client
AI feature impressions climbing for a second client
AI feature impressions for a third client
AI feature impressions for a third client

Real client data. Identifying details are cropped out. See all SEO results.

What Is AI Search Optimisation?

AI search optimisation, sometimes called answer engine optimisation (AEO) or generative engine optimisation (GEO), is the work of getting your business named in AI-generated answers: Google AI Overviews, ChatGPT, Perplexity, Gemini and the rest. A growing share of searches now end in an answer rather than a list of links. If that answer never names you, the ranking underneath it matters less every quarter.

What Is Actually Changing

AI assistants build their answers from sources they can understand and trust. They favour content that answers a question directly, businesses whose details are consistent everywhere, and pages with clear structured data. None of that is magic, and most of it is good SEO done properly.

What My AI Search Optimisation Service Includes

  • Entity clarity: making sure search engines understand exactly who you are, what you do and where, consistently across your site, profiles and directories.
  • Structured data that describes your business, services, people and FAQs accurately.
  • Extractable content: direct answers to the questions your customers ask, written so an AI system can quote them.
  • Technical access: making sure AI crawlers can reach and read your pages.
  • Measurement of impressions inside Google’s AI features through Search Console.

AI Search Optimisation Results

In this case study, an Australian electrical contractor went from barely registering in AI answers to 125,000 impressions inside Google’s AI features in three months. Two other clients reached 53,400 and 29,700 AI-search impressions over the same period. The Search Console screenshots are on the results page.

Why It Is Mostly Unglamorous Work

The foundations are technical SEO, clear on-page SEO and content that genuinely answers questions. Anyone selling a secret AI ranking trick is selling something else.

What I Will Not Tell You

I will not promise you will appear in a specific AI answer, because nobody controls that. What I can do is make your business the clearest, most consistent and most quotable source in your category, which is what these systems reward.

How My AI Optimisation Process Works

  1. 01

    Baseline

    What do the major assistants currently say when asked about your service, your category and your competitors.

  2. 02

    Fix the entity

    Structured data, consistent business information, and clear relationships between your business, services and locations.

  3. 03

    Restructure for extraction

    Clear questions, direct answers, defined terms. Content that a model can lift a clean sentence out of.

  4. 04

    Monitor

    Track whether citations appear and where, and keep adjusting.

Colleagues gathered round a desktop screen showing a growth chart

AI Optimisation From One Specialist

I plan and do the AI optimisation work myself, alongside you and your team, for small businesses across the world. No account manager in the middle, and every change documented so it stays yours.

Talk to me about AI optimisation

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

AI Optimisation FAQ

AI Optimisation Questions, Answered

Not covered here? Ask me directly .

What is the difference between SEO and AI search optimisation?

Traditional SEO aims to rank pages in a list of results. AI search optimisation aims to have your business cited inside AI-generated answers. They share the same foundations and good SEO is most of the work, but AI optimisation puts more weight on structured data, consistent business details and direct answers.

Can you guarantee I will appear in AI answers?

No, and nobody honestly can. What I can do is make your business the clearest and most quotable source in your category, which is what AI systems favour.

How do you measure AI search visibility?

Google Search Console now reports impressions inside its AI features, so I track those alongside rankings and enquiries. The electrical contractor case study on this site went to 125,000 AI-search impressions in three months.

Is AI search optimisation worth it for a small business?

Yes, if your customers research before they buy. The work also strengthens ordinary SEO, so it is rarely wasted.

Does ChatGPT use my website?

AI assistants draw on web content, search indexes and business listings. Making your site technically accessible and your details consistent everywhere improves your chances of being used and cited.

Three people leaning over a desk of laptops and charts

SEO, content and web design, handled by one specialist

Why small businesses hire me

An SEO Consultant, Not An Agency Production Line

Free SEO audit, no call required

Get A Free SEO Audit Of Your Website

Send me your website and one line about what is bothering you. I review it myself and write back with what I would fix first. Hiring me afterwards is up to you.

What the audit covers

  • Where your site is losing people, page by page
  • The pages competing with each other, and which should win
  • Technical faults costing you visibility right now
  • What I would do first, and what I would leave alone

Written and sent by Raff Villaruz. Not a template, not a junior.

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