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SEO case study · A Melbourne home-services business

From page two to the top of the map across a metro grid

A Melbourne home-services business sat on page two across almost its entire service area. A rebuilt Google Business Profile and a proper location structure moved it into the top three across the grid.

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Top 3

map-pack rankings across the service area

Trusted by businesses around the world

Home Services · Melbourne, Australia · 5 months

Page 2 → 3
average map rank across the grid
13x13
suburb grid, mostly green
5 mo
to hold the top of the map

The Situation: Invisible In The Google Map Pack

The business was good at what it did and almost impossible to find. A local rank check told the whole story: a grid of the surrounding suburbs, and in nearly every one of them the business sat outside the top ten. In map terms, that is invisible. Customers searching a suburb away never saw it.

The Google Business Profile had been filled in once and left alone. Categories were half-right, the service list was thin, and the business details on the profile did not match the details on the website or the directories.

What I Did: Google Business Profile And Location Pages

I started with the profile, because for a local business it is usually the single highest-leverage asset and the most neglected. Categories, services, service areas and attributes were corrected and completed, and the business details were made identical everywhere they appeared online.

Then I built the location structure the site was missing: not a thin page for every suburb, but a proper hierarchy that told search engines exactly where the business worked and why it belonged there. Citations and reviews did the rest.

The Result: Top 3 Map Rankings Across The Service Area

Five months on, the same grid is almost entirely green. The business ranks in the top three across its service area, holding through the suburbs that used to be blank. The before-and-after grid on this page is the same tool, the same area, five months apart. Drag it to compare.

Drag To Compare: Before And After

Local rank grid before the work, showing mostly low rankings Local rank grid after the work, showing top-three rankings Before After
Before. Ranking outside the top ten across most of the service area. After. Top-three across the grid, holding through the whole area.

Real client data. Identifying details are cropped out.

More Local SEO Before & After Grids

The same method in other cities. Drag each grid from before to after.

Canberra

Canberra rank grid before the work Canberra rank grid after the work Before After

Sydney

Sydney rank grid before the work Sydney rank grid after the work Before After

Balmain

Balmain rank grid before the work Balmain rank grid after the work Before After

Gold Coast

Gold Coast rank grid before the work Gold Coast rank grid after the work Before After

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

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